All my life, living with 'Content'  Content Institute Lecture @Aoyama Gakuin University

Vehicle may change and spending time never change

We live in a world where there are three major changes underway. These are changes in media, changes in mass media, and changes in the value of money.

To repeat what I said earlier, the importance of the existence of content will never change.
Take romantic content for example. There was a popular movie called "Foundry Town" and comic called "Ai to Makoto" [Love and Truth] in the generation before mine, and Momoe Yamaguchi's Akai television series was popular in my generation. Young people in later generations have supported the mobile phone novel "Deep Love" and other such works that I mentioned earlier.
Masaru Uchida, the genius editor of Shonen Magazine often used to say "Pour new wine into new wineskins", a line from Chapter 9 of the Gospel of Matthew in the Bible, when he was alive. It means that "people do not pour new wine into old wineskins. If they do, the skins will burst; the wine will run out and the wineskins will be ruined. Instead, they pour new wine into new wineskins, and both are preserved." In other words, it means that no matter what kind of vessel appears, be it mobile phones or smartphones, the 24 hours of people's lives will not change. So there is no need for us to try and know all of the changes to and forecasts for media in the way that we cling to newspapers and content curation sites now.

People love people, yearn for peace, and continue to make wonderful art and creations. These essences of humanity will never disappear.